An event is a project written down from first inquiry to load-out. There is the RFP, the venue comparison, a proposal with three budget options, the hold and contract emails with each venue, the run of show rewritten as speakers drop out, vendor confirmations, the floor plan and BEO, the day-of incident log and the reconciliation that tells the client where the money went. In our reading, few businesses this size produce such a complete record for every job, with the plan, the changes and the outcome all in writing.
No buyer we track names event planning in its target list, so be realistic. Polyshares' intake has hospitality and food service, Troveo's estimator puts hospitality in tier 4 of 4, and by our mapping a production company that works like an agency might sit closer to Troveo's tier 3 marketing category. What micro1 does list is project management workflows, templates and task histories, which is a fair description of a planner's shared drive.
This page is for planners, destination management companies, production companies and venues with a sales team and ten or more staff. Census counts 806 convention and trade show organizers of that size. Lead with proposals, run sheets and wrap reports, keep client guest lists out, and take the quiz to see which buyers fit.
Worth
What a company's data may be worth
Set for a typical company, 25 staff and 7 years of records. Move the sliders to match yours. Our estimate, not an offer.
Buyers
Which buyers want this data
Buyers whose own published rules fit event planning, production and venue companies. We can introduce you to the ones we work with.
micro1
Asks for project management workflows, templates and task histories, the shape of an event file from RFP to reconciliation.11
- $100K to $2M+, micro1 says9
Watch out for: Says it removes personal details only "when relevant", so ask exactly how.12
Polyshares
Lists hospitality and food service on its intake and buys email, Drive, CRM and design files, where proposals and floor plans live.13,14
- $100K to $2M+, Polyshares says10
- None, Polyshares says15
- An offer in 1 to 2 weeks, then paid in 30 to 60 days16
Watch out for: Exclusive by default, and every deal it lists is exclusive with no end date.17,18
Mode
Takes email and calendar, documents, chat and CRM records, with most businesses needing 20+ full-time US office staff.19,20
Watch out for: The program launched in October 2026 and has no deal record yet.24
Pewter
Counts staff now or at peak, which matters for a company that was bigger before a slow year, and takes firms that are winding down.4
Watch out for: Its site was registered in October 2026 and names no people.27,28
Grepped
Names Asana, Google Drive, Gmail and Outlook among the systems it reads, and lets you leave out any folder, such as client guest lists.29,30
Watch out for: Its own site code calls its estimator "deliberately optimistic", so treat any estimate as an indication.31,32
Who wants this
Do buyers want event planning, production and venue companies?
No buyer publishes prices by industry, but their own intake forms show which industries they rate higher.
- Troveo puts hospitality, restaurants or local services (our closest match) in its lowest of four demand tiers: "Buyer demand for your industry is lower today."7
- Polyshares takes hospitality and food service (our closest match), without marking it premium.33
Which buyers take a company your size
Shown for 25 staff, a typical company. Ask whether contractors and part-time staff count.
micro1
Polyshares
No headcount rule; the length and texture of the record matter more36
Mode
20+ full-time US office staff (accounting firms 10+, law firms 6+)20
Pewter
20+ staff and 3+ years; by industry, from 10+ (healthcare) to 50+ (manufacturing, finance)37,38,39
Grepped
No headcount minimum stated40
Ventra
30+ US employees and 3+ years of records41
Mercor
None stated42
Troveo
No minimum stated; its estimator starts at 2043
Nyne
20+ US W-2 employees and 3+ years44
Endless
Roughly 30+ employees45
Supersoniq
50+ employees and 5+ years46
What buyers value
What in a company's records buyers value
What buyers look for in your records, and what to talk through with your buyer before anything leaves your systems.
| Data | Where it lives | Why a buyer values it | Raise with the buyer |
|---|---|---|---|
| Proposals and RFP responses | Google Drive or Word, proposal templates | Budgets with options, and the reasons a planner gives a client for each venue, menu and production choice. | Nothing specific |
| Run of show and production schedules | Spreadsheets, Asana or monday.com | Minute-by-minute plans kept with every revision, a clean record of multi-step planning under changing conditions. | Nothing specific |
| Venue and vendor correspondence | Gmail or Outlook | Holds, quotes, substitutions when a supplier falls through, and the negotiation that kept the budget intact. | Vendor pricing and commission arrangements. |
| BEOs, floor plans and diagrams | Tripleseat, diagramming software, CAD files | The agreed plan in the venue's own format, linked to the headcount and menu that produced it. | Client guest lists, seating charts and badge data. |
| Wrap reports and incident logs | Docs, email, a shared incident form | What went wrong on the day, what the team did about it and what changes for next year. | Attendee names and any medical or security incident details. |
| Lead and client history | HubSpot, Salesforce or Tripleseat | Which inquiries turned into events, which were lost and the reasons recorded at the time. | Nothing specific |
A week of records
A week of data at a company
- Monday: three new RFPs answered with venue options and a rough budget for each.
- Tuesday: site visit notes and photos filed for a client choosing between two hotels.
- Wednesday: contract redlines with a venue over food and beverage minimums.
- Thursday: the final headcount moves the BEO, the shuttle schedule and the AV order.
- Friday and Saturday: the day-of log, then the wrap report and invoice reconciliation on Monday.
Process
How it works with each buyer
In each buyer's own words. Where a buyer publishes nothing, we say so.
micro1
- Internal docs, SOPs and playbooks, knowledge bases, project management workflows, internal comms, templates, CRM and workflow metadata, task histories11
- 30 to 200 employees35
- $100K-$2M+ per data package; over $1M for unique data9
- PII removed "when relevant"12
- The company keeps ownership of its data and reviews samples before release47
- Not published
Selling or closing
Selling or closing your company? License its data first
In our reading, event companies are often folded into an agency or closed after a hard year, and the archive of proposals and run sheets can be worth something on its own: Spirit Airlines' internal records drew a $10M bid from Google in its bankruptcy. Pewter takes companies that are downsizing, winding down or already closed, as long as the records still exist, so ask about a copy before the shared drive is shut off.3,4
FAQ
Event planning, production and venue companies: questions, answered
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Before you sign
Questions to talk through with your buyer
Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.
Questions for this kind of business
- Which event files were produced by us and which were supplied by the client?
- How are attendee names, badge data and dietary or access notes removed?
- Will any client or venue be named to the AI lab that receives the data?
- How do CCPA, GDPR, UK GDPR and state privacy laws apply, and is de-identified data still personal information?
- Do customer, vendor or platform contracts, NDAs or API terms restrict this?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?