Updated November 2026
Claru review: getting paid for video of your team at work
Claru is a fit if your business does hands-on work in a kitchen, shop floor, field or repair bay and has footage or can film it, and it is not a buyer for email, CRM or company files. Those owners should take our quiz. Claru, the data arm of Reka AI, says a typical first deal is $5K-$50K for an archive license, or $10-$120 an hour for new capture.1,2,3,4
Our score
Not ranked
Not in our seller ranking
Claru's partnerships page describes non-exclusive training rights, while its likeness release describes a perpetual, irrevocable license covering sale and advertising, and does not say whether it applies to partner deals.5,6
If that release applies to your deal, it asks for consent from every identifiable person, which can include bystanders, plus 7 years of records.7
Key facts
Claru in its own words and others'
| Fact | Value and source |
|---|---|
| Claru: what it pays for | Video of hands-on work: POV and chest-cam capture, security and QA archives, drone, dash and body-cam footage |
| Claru: typical first deal | $5K-$50K for an archive license, or $10-$120 an hour for capture, by region and type of footage |
| Claru: three ways it pays | License footage you already have, get paid per hour to capture to its spec, or let it run capture with your workforce for per-hour pay or a revenue share |
| Claru: archive license | Non-exclusive training rights to the footage. Claru says it does not republish, distribute or claim authorship, and pays net-15 on signature |
| Claru: capture setup | Ships chest-cams, smart-glasses or fixed mounts depending on the spec, pays capture weekly, reviews applications within 5 business days, and starts capture within about 2 weeks of signing |
| Claru: company | Reka AI, Inc., a Delaware corporation doing business as Claru. Its terms use California law with AAA arbitration in Santa Clara County |
Is this for my business?
Claru wants footage of work, not office records
Claru pays for video of hands-on work, including POV and chest-cam capture, security and QA archives, and drone, dash and body-cam footage. Its partner page does not mention CRM, email or business files, and it says its strongest partners are operators with workforces doing real work.2,1
Claru states no headcount floor, and its estimator starts at 1 worker, so a small shop can apply. It says applications are reviewed within 5 business days, and capture starts within about 2 weeks of signing.1,8
What does it pay?
Claru's stated first deal: $5K-$50K for archives or $10-$120 an hour
Claru offers three models: license footage you already have, get paid per hour to capture to its spec, or let it run capture with your workforce for per-hour pay or a revenue share. A typical first deal is $5K-$50K for an archive license, or $10-$120 an hour for capture, by region and type of footage.9,4
Claru's estimator shows $3.2K-$5.8K a month at its default of 5 workers at 3 hours a week in trades and auto, in the US, EU, Australia or New Zealand. The page marks that as directional only and says actual rates depend on data quality, spec match and exclusivity. Claru says archive licenses pay net-15 on signature, meaning within 15 days of signing, and capture pays weekly.10,5,8
What about people on camera?
Claru leaves local compliance with you
Claru requires employee consent, and supplies consent templates, opt-out workflows and face blurring at no cost. It says it scrubs customer faces, payment cards and license plates before delivery, and tells partners that they handle local compliance.11
Claru's Content Submission and Likeness Release has the submitter get consent from every identifiable person, which it says can include bystanders and overheard voices, keep records for at least 7 years after the last upload, and indemnify Claru and its customers. Our reading is that security footage is the hardest case, since the customers on it usually have not agreed to this.7
What do I sign?
Claru's partner page and its legal pages differ
Claru's partnerships page describes non-exclusive training rights, and says it does not republish, distribute or claim authorship. Its Content Submission and Likeness Release grants a perpetual, irrevocable, sublicensable license covering sale and advertising, with no obligation to delete unless law requires it, and does not say whether that applies to partner deals.5,6
Claru's general terms from January 2025 also say data you provide may be used to train its own models. Ask which of these documents your agreement replaces, and get the answer in the agreement itself. The page states no retention period or seller fees.12
Who is behind it?
Who runs Claru
Claru is a trading name of Reka AI, Inc., a Delaware corporation, and we found no street address on the pages we read. SiliconANGLE reported Reka raising $110M at a reported $1B valuation in July 2025, with Nvidia and Snowflake. Claru calls itself the training-data platform of Reka AI and claims 10,000+ trained collectors and 100+ partners.13,14,3
Check first
How to check Claru, or any buyer
The same checks for every company we profile. We state facts; you decide.
- 1.Find the company behind the ad: a legal name, a registered address and named people.
- 2.Ask for a written offer and a sample agreement before you send any data.
- 3.Ask who removes personal data, by what method, and approve it before anything is exported.
- 4.Ask which AI labs will receive the data, and whether you will be told.
- 5.Ask how they are paid: by you, by the buyer, or from a share of your deal.
- 6.Get terms from at least one other buyer before you answer.
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What people who worked with Claru say
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FAQ
Questions, answered with sources
Claru pays for video of hands-on work, and its partner page does not mention CRM, email or business files. Owners with those records should use our quiz to find buyers that take them.2
Claru wants operators with workforces doing real work, in places like kitchens, lines, floors, fields, bays and registers. Its estimator starts at 1 worker.1
Claru ships chest-cams, smart-glasses or fixed mounts depending on the spec. Capture starts within about 2 weeks of a signed agreement.8
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Before you sign
Questions to talk through with your buyer
Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.
Questions for this kind of business
- Does the Content Submission and Likeness Release apply to our partner deal?
- How long do you keep our footage, and can it be deleted?
- Who answers a claim from a person who appears in the footage?
- How do CCPA, GDPR, UK GDPR and state privacy laws apply, and is de-identified data still personal information?
- How are employee data, union contracts and NLRA questions handled?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?