Updated October 2026
Company data value estimator: get a rough number first
You want a rough number before you talk to anyone, so use our estimator for a range, then check it against the buyers' own. Every estimator we found asks about the same handful of inputs and labels the result indicative only. None of them is an offer.1
The inputs
The six questions, and why each one moves the number
Employee count comes first because more people write more email, tickets and job notes. Years of data measures depth. Number of business entities tells the buyer whether records are split across companies, which adds cleanup. Share in English matters because buyers want mostly English records, US first. Headquarters (US, Canada, Europe or Other) signals which privacy rules the buyer will have to work through. The last question, regulated or sensitive data, flags health or financial records that need heavier cleaning.1,2
Two inputs most estimators skip are how many tools you use and whether records link across them. Both matter, because a quote tied to the emails and invoices around it is worth more than the quote alone.3
Broker estimators
The free estimates in the ads
Several buyers run their own estimators, and brokers in the ads offer free valuations, appraisals or a quote by text after a few quick questions. They all ask much the same things and all say the result can change after a full review.4,5,6,7,8,9
Any estimate is the start of a sales conversation, and many of these forms ask for your phone number before they show anything. The honest ones say plainly that the figure is an indication, not a guarantee.10,11
Reading the result
How to read any estimate you get
Compare it against recorded prices, not ad headlines. Deals for closed startups typically ran $10K-$100K each, and buyers quote $100K to $2M for operating companies, as their own claims. If an estimator puts a 20-person shop near $2M, it is selling you a meeting.12,13,14,15,16
Our estimator places you in a band using published floors and recorded deals; the band edges are our estimate. A buyer's written offer, after it has seen samples of your actual records, is the only number that counts, and the quiz is the quickest way to get in front of the buyers we work with that might make one. Buyers review samples before anything is released, so expect the number to move once both sides look at real files.17
FAQ
Questions, answered with sources
Most ask your employee count, years of data, how many business entities you run, how much is in English, where you are based and whether any data is regulated or sensitive. A few also ask your revenue.1
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Before you sign
Questions to talk through with your buyer
Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.
Questions for this kind of business
- How do CCPA, GDPR, UK GDPR and state privacy laws apply, and is de-identified data still personal information?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?