An RIA or planning practice writes down how it thinks: investment policy statement templates, planning checklists, investment committee minutes, model portfolio rationales, quarterly letters and years of meeting-prep notes. AI companies license copies of records like these, and in our reading that is because financial advice is high-value work that rarely gets written up in public, and personal financial advisors are one of the jobs OpenAI's GDPval benchmark tests.
Finance sits at the top of several buyers' own tools. Troveo puts financial services in its first of four demand tiers and has written a guide that names advisory firms, Polyshares marks investment management as premium, and VMS gives finance extra weight. Published ranges mostly run $100K to $2M, as the buyers' own claims, and Ventra is one buyer that says it cannot take financial services firms right now.
In our reading, client information is the line advisors ask about first, and it belongs in the conversation with the buyer rather than in an assumption. Lead with the method the practice wrote down for itself, such as templates, checklists, committee notes and educational letters, and treat every client file, account record and CRM note as a question for the buyer's review. The quiz shows which buyers take a practice your size.
Worth
What a practice's data may be worth
Set for a typical practice, 25 staff and 15 years of records. Move the sliders to match yours. Our estimate, not an offer.
Buyers
Which buyers want this data
Buyers whose own published rules fit RIAs, wealth managers and financial planning practices. We can introduce you to the ones we work with.
Featured partners
micro1
Names financial services and asks for playbooks, templates and knowledge bases, which is where a planning process gets written down.13,4
- $100K to $2M+, micro1 says7
Watch out for: Says it removes personal details only "when relevant", so ask exactly how.14
Polyshares
Marks investment management as a premium industry, buys email, Drive, CRM and Slack, and excludes data held on behalf of clients.1,15,16
- $100K to $2M+, Polyshares says8
- None, Polyshares says17
- An offer in 1 to 2 weeks, then paid in 30 to 60 days18
Watch out for: Exclusive by default, and every deal it lists is exclusive with no end date.19,20
Mode
Fixes the systems and date ranges in writing before export, so a CRM can stay out while templates and committee notes go in.21,22
Watch out for: The program launched in October 2026 and has no deal record yet.25
Pewter
Pewter says it now wants US wealth managers and advisory firms with 50+ employees and 5+ years, especially CRM, client files and email.26
Watch out for: Its site was registered in October 2026 and names no people.29,30
Grepped
Lists financial services on its intake form and reads only approved sources, with any folder or record type left out.31,32
Watch out for: Its own site code calls its estimator "deliberately optimistic", so treat any estimate as an indication.33,34
Everyone else we reviewed
By score, with full reviews. We have no referral agreement with these companies, so we do not link out to them.
Troveo
Its financial guide is written for funds, advisory firms and accounting practices, and lists client reports and portfolio reviews among what buyers value.2,35
- Six figures and up for a whole company, Troveo says36
- A share of the revenue; the percentage is not published37
Watch out for: You are paid from a revenue share, so ask what percentage you keep.37
Who wants this
Do buyers want RIAs, wealth managers and financial planning practices?
No buyer publishes prices by industry, but their own intake forms show which industries they rate higher.
- Troveo puts financial services, banking or fintech (our closest match) in its top of four demand tiers: "Buyers pay a premium for data from your industry."6
- Polyshares marks investment management as a premium industry.38
- VMS, a broker, gives finance extra weight when it estimates value.39
- Ventra says it cannot take legal, healthcare, financial services or accounting companies right now.40
Which buyers take a practice your size
Shown for 25 staff, a typical practice. Ask whether contractors and part-time staff count.
micro1
Polyshares
No headcount rule; the length and texture of the record matter more43
Mode
20+ full-time US office staff (accounting firms 10+, law firms 6+)22
Pewter
20+ staff and 3+ years; by industry, from 10+ (healthcare) to 50+ (manufacturing, finance)44,45,46
Grepped
No headcount minimum stated47
Ventra
30+ US employees and 3+ years of records48
Mercor
None stated49
Troveo
No minimum stated; its estimator starts at 2050
Nyne
20+ US W-2 employees and 3+ years51
Endless
Roughly 30+ employees52
Supersoniq
50+ employees and 5+ years53
What buyers value
What in a practice's records buyers value
What buyers look for in your records, and what to talk through with your buyer before anything leaves your systems.
| Data | Where it lives | Why a buyer values it | Raise with the buyer |
|---|---|---|---|
| Planning checklists and IPS templates | Word, eMoney or MoneyGuidePro exports | The questions an advisor asks and the order they come in, applied to every household. | Any completed plan carrying a household's figures. |
| Investment committee minutes and model rationales | Google Docs, Word, email | Why a model portfolio changed, written before anyone knew the result. | Anything that names a client account. |
| Quarterly letters and market commentary | Word, email platform | Complex ideas explained to people who are not experts, edited for tone. | Personalized versions sent to named clients. |
| Meeting-prep notes and CRM activity | Redtail, Wealthbox, Salesforce | How an advisor prepares for a review and follows up afterward. | Client names, account details and personal circumstances. |
| Supervision and trading procedures manual | Shared drive | The practice's written procedures for supervision, trading and marketing review. | Exam correspondence and anything a regulator expects kept confidential. |
| Onboarding and service SOPs | Notion, shared drive | Account opening, transfer and annual review steps, written for new staff. | Nothing specific |
A week of records
A week of data at a practice
- Monday: two advisors prep for review meetings from the CRM, each with a one-page agenda built from the planning checklist.
- Tuesday: the investment committee meets and minutes a rebalance of the moderate model, with the reasoning.
- Wednesday: a planner drafts a Roth conversion memo template that carries no single household's numbers.
- Thursday: the quarterly letter goes through three drafts and a supervision review before it is sent.
- Friday: the service team updates the account transfer SOP after a custodian changes its form.
Process
How it works with each buyer
In each buyer's own words. Where a buyer publishes nothing, we say so.
micro1
- Internal docs, SOPs and playbooks, knowledge bases, project management workflows, internal comms, templates, CRM and workflow metadata, task histories4
- 30 to 200 employees42
- $100K-$2M+ per data package; over $1M for unique data7
- PII removed "when relevant"14
- The company keeps ownership of its data and reviews samples before release54
- Not published
Polyshares
Selling or closing
Selling or closing your practice? License its data first
When a founder retires or the practice is sold, in our reading the conversation centers on the book of business. The planning method behind it, from templates and checklists to committee minutes and letters, is a different set of records. If a succession or sale is coming, ask the buyer you're working with whether that method could be offered on its own, kept apart from client files, and how a license would be shown to the acquirer. Troveo's financial guide is written with advisory firms in mind.3,4
FAQ
RIAs, wealth managers and financial planners: questions, answered
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Before you sign
Questions to talk through with your buyer
Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.
Questions for this kind of business
- How are client names, account numbers and household details removed, and who at our practice signs off on the sample?
- Does Reg S-P, our privacy notice or state law limit any client information in the export?
- Do SEC or FINRA record-keeping duties affect how archived email and CRM notes are copied?
- Should the license be disclosed in Form ADV or to clients?
- How do CCPA, GDPR, UK GDPR and state privacy laws apply, and is de-identified data still personal information?
- Do customer, vendor or platform contracts, NDAs or API terms restrict this?
- Do professional rules apply (AICPA, IRC 7216, HIPAA, ABA Model Rule 1.17, insurance agency contracts, adviser rules, state boards)?
- How does a license affect a sale of the business: reps and warranties, change of control, earnouts, exclusivity?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?