An HVAC, plumbing or electrical shop on ServiceTitan records every service call from the first ring. The CSR's call is recorded, the job is booked and dispatched, the technician adds notes and photos on site, an estimate goes out with options, and the job closes with an invoice and often a membership sale. After six or eight years that is tens of thousands of diagnosed problems, each with what the customer said, what the tech found and what it cost to fix.
That is the record buyers say they want from the trades. The Information reported startups paying HVAC companies $150,000 for data, and Nyne names dispatch and scheduling data among what it buys.
ServiceTitan also has the most detailed published rules of any trades platform: a customer ownership clause, a paid export of the whole account, a 60-day export period, a ban on AI agents scraping the platform, and API terms aimed squarely at AI training. This page lays them out as written, alongside what the account holds and what to ask a buyer.
Worth
What a shop's data may be worth
Set for a typical shop, 45 staff and 8 years of records. Move the sliders to match yours. Our estimate, not an offer.
Buyers
Which buyers want this data
Buyers whose own published rules fit ServiceTitan shops. We can introduce you to the ones we work with.
Featured partners
micro1
Asks for workflows employees repeat; a service call from booking to invoice is one of the most repeated workflows in any business.11,12
- $100K to $2M+, micro1 says8
Watch out for: Says it removes personal details only "when relevant", so ask exactly how.13
Polyshares
Buys call recordings, tickets and ERP records, which map to booked calls, jobs and invoices.14,15
- $100K to $2M+, Polyshares says9
- None, Polyshares says16
- An offer in 1 to 2 weeks, then paid in 30 to 60 days17
Watch out for: Exclusive by default, and every deal it lists is exclusive with no end date.18,19
Everyone else we reviewed
By score, with full reviews. We have no referral agreement with these companies, so we do not link out to them.
Who wants this
Do buyers want ServiceTitan shops?
No buyer publishes prices by industry, but their own intake forms show which industries they rate higher.
- Troveo puts construction and trades in its second of four demand tiers: "Your industry carries above-average buyer demand."24
- Polyshares takes hvac, plumbing and electrical, without marking it premium.25
- VMS, a broker, gives construction standard weight when it estimates value.26
Which buyers take a shop your size
Shown for 45 staff, a typical shop. Ask whether contractors and part-time staff count.
micro1
Polyshares
No headcount rule; the length and texture of the record matter more29
Mode
20+ full-time US office staff (accounting firms 10+, law firms 6+)30
Pewter
20+ staff and 3+ years31
Grepped
No headcount minimum stated32
Ventra
30+ US employees and 3+ years of records33
Mercor
None stated34
Troveo
No minimum stated; its estimator starts at 2035
Nyne
20+ US W-2 employees and 3+ years21
Endless
Roughly 30+ employees36
Supersoniq
50+ employees and 5+ years37
What buyers value
What in a shop's records buyers value
What buyers look for in your records, and what to talk through with your buyer before anything leaves your systems.
| Data | Where it lives | Why a buyer values it | Raise with the buyer |
|---|---|---|---|
| Technician job notes | ServiceTitan notes on jobs, locations and projects | What the tech found, what they tried and what fixed it, written on site for the next visit. | Customer names and home addresses on every job. |
| Booked call recordings | ServiceTitan call recordings | How CSRs turn a worried homeowner into a booked job, the front door of the business. | Call recordings carry voices and personal details; transcripts are not downloadable under the terms. |
| Estimates with options | ServiceTitan estimates | Good, better, best options written for a specific problem, and which one the customer chose. | Pricing the shop may treat as confidential. |
| Dispatch and scheduling history | ServiceTitan dispatch board and job records | Which tech went where and why, against skills, distance and urgency. | Nothing specific |
| Customer and location history | ServiceTitan customer and location records | Years of visits to the same equipment, a maintenance story with outcomes. | Equipment at a named address can identify a household. |
| Forms and checklists | ServiceTitan forms | Inspection and maintenance checklists filled in on real jobs. | Nothing specific |
A week of records
A week of data at a shop
- Monday: a heat wave fills the board; CSRs book sixty no-cool calls, each one recorded.
- Tuesday: techs add notes on failed capacitors and a cracked heat exchanger, with photos on the job.
- Wednesday: three replacement estimates go out with three options each, and one homeowner signs on site.
- Thursday: dispatch reshuffles routes around an emergency slab leak and logs why.
- Friday: membership tune-ups fill the schedule, and the forms record every checklist item.
Process
How it works with each buyer
In each buyer's own words. Where a buyer publishes nothing, we say so.
micro1
- Internal docs, SOPs and playbooks, knowledge bases, project management workflows, internal comms, templates, CRM and workflow metadata, task histories12
- 30 to 200 employees28
- $100K-$2M+ per data package; over $1M for unique data8
- PII removed "when relevant"13
- The company keeps ownership of its data and reviews samples before release38
- Not published
Polyshares
Selling or closing
Selling or closing your shop? License its data first
If a shop is being sold or switching software, timing matters. ServiceTitan's terms say it is not obligated to keep data beyond 60 days after termination, and its full-account export comes as a SQL Server backup with service fees possible. Request it before any change of platform or ownership.3,4
FAQ
ServiceTitan data: questions, answered
Reports export to PDF or XLSX, governed by reporting permissions. For the whole account, ServiceTitan's terms say it makes commercially reasonable efforts to export Customer Data as a SQL Server backup or .MTF file to authorized contacts, and that service fees may apply.4
ServiceTitan's Terms of Use, last updated 2026-09-16, say in section 8(a) that the customer owns and retains all right, title and interest in all Customer Data. ServiceTitan owns aggregate data, its AI tools and usage data. We quote; we do not interpret.2
Section 7 of the Terms of Use says users may not use any AI agent, which it defines to include bots, web scrapers and automated scripts, to extract, scrape or harvest data from ServiceTitan. Show that clause to any buyer who proposes a connector.43
The API Terms, updated 2026-04-15, say developers may not use data obtained through the APIs to train, fine-tune or benchmark any AI, or use the APIs to build AI training datasets. They also bar bulk extraction and combining content from multiple ServiceTitan customers.5
SaaStr reported that ServiceTitan gave roughly 1,000 shared customers about 30 days' notice before switching off the Podium integration, and tied it to API terms that bar AI systems from choosing endpoints on their own. The article shows no publication date.45
The Information headlined startups paying HVAC companies $150,000 for data. Published ranges mostly run $100K to $2M, as the buyers' own claims: micro1 states $100K-$2M+ per data package, Cognor Labs and Ventra $100K-$2M, and monsterdata.ai $50K-$1M for a one-time sale. A buyer's own offer is the only real price.1,8,46,47,48
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Before you sign
Questions to talk through with your buyer
Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.
Questions for this kind of business
- Will you work from a ServiceTitan account backup we request, rather than an API or agent connection?
- How are homeowner names, addresses and voices removed from notes and call recordings?
- Will call recordings be excluded unless we opt in?
- How do CCPA, GDPR, UK GDPR and state privacy laws apply, and is de-identified data still personal information?
- Do customer, vendor or platform contracts, NDAs or API terms restrict this?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?