An independent agency runs on service work that never shows up in the commission statement. CSRs process endorsements and certificates all day, producers chase submissions and loss runs, account managers remarket renewals across carriers, and someone walks a client through a claim. Each step leaves notes in the agency management system, emails to underwriters, and templates the agency has polished for years.
That is the record buyers describe. Mercor names finance and insurance and gives underwriting files and claims as examples. Endless lists quoting and binding, policy servicing, endorsements, renewals, claims assistance and carrier correspondence as in scope for agencies. Insurance sales agents, underwriters and claims adjusters all score 100 out of 100 on O*NET's email scale.
Agency owners already think in terms of a book of business, and "sell insurance book of business" is one of the strongest search families in this niche. A data license is a different thing: Endless says policyholder personal data is stripped, and the agency's workflows are what remain. So start with the agency's method, the part least tied to any one policyholder (service SOPs, remarketing playbooks, submission templates, CSR training) and raise every policyholder record, and every carrier agreement, with the licensing company.
Worth
What a agency's data may be worth
Pre-set for a typical agency: 30 staff and 20 years of records. No buyer publishes pricing by industry, so industry does not move the band. Our estimate, not a buyer quote.
Buyers
Which buyers want this data
Each reason is the buyer's own published statement about the tools, data or industries it takes, matched to how insurance agencies and brokerages work.
Featured partners
micro1
Names financial services and lists CRM and workflow metadata, SOPs and task histories, which is how an agency management system reads.12,13
- $100K to $2M+, micro1 says9
Watch out for: Says it removes personal details only "when relevant", so ask exactly how.14
Polyshares
Names financial services, buys CRM data, email and call recordings, and has a third-party partner scrub PII before licensing.15,16,17
- $100K to $2M+, Polyshares says10
- None, Polyshares says18
- An offer in 1 to 2 weeks, then paid in 30 to 60 days19
Watch out for: Exclusive by default, and every deal it lists is exclusive with no end date.20,21
Everyone else we reviewed
By score, with full reviews. We have no referral agreement with these companies, so we do not link out to them.
Buyer demand
How buyers' own tools rate insurance agencies and brokerages
No buyer publishes a price list by industry. These are settings inside buyers' and brokers' own estimators and intake forms, read from their public pages on 2026-10-14. They show how each company sorts industries, not what any agency was paid. The category shown is the one a agency would most likely pick; that match is ours.
| Company | Its category | How it rates the industry |
|---|---|---|
| Troveo | Insurance or claims | Tier 1 of 4: "Buyers pay a premium for data from your industry." Price factor 1.3 in its estimator.28 |
| Polyshares | Insurance | Marked premium in its intake list29 |
| VMS | Insurance | Higher weight in its estimator (factor 1.30)30 |
Size rules buyers publish
Checked against 30 staff, the typical agency size this page's calculator is set to. Ask each buyer whether contractors and part-time staff count.
Polyshares
No headcount rule; the length and texture of the record matter more31
Mercor
None stated32
Troveo
No minimum stated; its estimator starts at 2033
Nyne
20+ US W-2 employees and 3+ years34
Handshake AI
20+ full-time employees and 3+ years35
micro1
Pewter
20+ staff and 3+ years37
Endless
Roughly 30+ employees38
Ventra
30+ US employees and 3+ years of records39
Supersoniq
50+ employees and 5+ years40
What buyers value
What in a agency's records buyers value
The column on the right is not legal advice: it lists what to raise with the buyer before anything is exported.
| Data | Where it lives | Why a buyer values it | Raise with the buyer |
|---|---|---|---|
| Service workflow SOPs | Applied Epic, HawkSoft, EZLynx or an agency wiki | Step lists for endorsements, certificates, cancellations and audits, the daily work of a CSR team. | Nothing specific |
| Renewal remarketing playbook | AMS activities and shared drive | When the agency remarkets, which carriers it approaches for which risks, and how it explains a rate change. | Carrier names and terms tied to specific accounts. |
| Submission templates and underwriter email | Outlook, AMS | How producers present a risk to an underwriter and answer follow-up questions, written negotiation at its most practical. | Insured names, loss runs and financials inside each submission. |
| AMS activity notes | Agency management system | Years of who did what on each account, the task history buyers name. | Policyholder names, addresses, driver and claim details in each note. |
| Claims advocacy guides | Shared drive | How the agency helps a client report a claim and push it through with the carrier. | Nothing specific |
| CSR and producer training materials | Intranet, onboarding decks | The agency's explanations of coverage and process for new staff. | Nothing specific |
A week of records
A week of data at a agency
- Monday: 85 certificate requests processed from the SOP; three flagged for coverage questions.
- Tuesday: a producer sends a contractor submission to four carriers from the agency's template.
- Wednesday: the renewal team remarkets 12 accounts facing increases and logs each decision in the AMS.
- Thursday: a CSR walks a client through first notice of loss using the claims guide.
- Friday: the principal updates the new-hire training deck after a carrier changes its endorsement process.
Narrower
Kinds of insurance agencies and brokerages
- Commercial lines brokersMercor lists underwriting files among its finance and insurance examples, and insurance underwriters score 100 out of 100 on O*NET's email scale.
- Personal lines agenciesCustomer service representatives in finance and insurance are a GDPval occupation, and a personal lines agency's service desk is that job done at volume.
- Employee benefits brokersmicro1 names consulting and professional services alongside financial services, and a benefits broker's renewal analysis is consulting work done on an insurance product.
Process
How it works with each buyer
In each buyer's own published words. Where a buyer publishes nothing, we say so rather than guess.
micro1
- Internal docs, SOPs and playbooks, knowledge bases, project management workflows, internal comms, templates, CRM and workflow metadata, task histories13
- 30 to 200 employees36
- $100K-$2M+ per data package; over $1M for unique data9
- PII removed "when relevant"14
- The company keeps ownership of its data and reviews samples before release41
- Not published
Polyshares
Selling or closing
Selling or closing your agency? License its data first
Agency principals sell or perpetuate their agencies all the time, and the search demand around valuing and selling a book of business is the largest cluster in this niche. The book is priced on revenue; the agency's written method usually is not. If a sale or perpetuation plan is coming, ask each licensing company whether service SOPs, playbooks and templates can be licensed first, separately from policyholder records. Buyers already approach companies around deals: Mercor went to Warmly about its archives after HubSpot bought it.4
FAQ
Insurance agencies and brokerages: questions, answered
No buyer publishes how a data license affects what a book sells for. Published ranges for data packages mostly run $100K to $2M, as the buyers' own claims: micro1 states $100K-$2M+, Cognor Labs $100K-$2M and Ventra $100K-$2M as potential deals. Ask your book buyer and the licensing company together before you sign either.9,44,45
We do not answer legal questions. Ask the licensing company: their team reviews this with you before anything is signed.
We do not answer legal questions. Ask the licensing company: their team reviews this with you before anything is signed.
We do not answer legal questions. Ask the licensing company: their team reviews this with you before anything is signed.
We do not answer legal questions. Ask the licensing company: their team reviews this with you before anything is signed.
Before you sign
Legal questions go to the licensing company
We do not answer legal questions. Ask the licensing company before you sign: their team reviews these with you.
Questions for this kind of business
- How does your review handle GLBA nonpublic personal information and state insurance privacy rules?
- Do our carrier agency agreements limit what can be exported or licensed?
- Who owns the expirations and account records under our producer and carrier agreements?
- Who owns this data: the company, an estate, or someone else?
- How do CCPA, GDPR, UK GDPR and state privacy laws apply, and is de-identified data still personal information?
- Do customer, vendor or platform contracts, NDAs or API terms restrict this?
- Do professional rules apply (AICPA, IRC 7216, HIPAA, ABA Model Rule 1.17, insurance agency contracts, adviser rules, state boards)?
- How does a license affect a sale of the business: reps and warranties, change of control, earnouts, exclusivity?
- How is the payment taxed?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?