A commercial lines account is won and kept in writing. The producer gathers exposures, the account manager builds an application and a narrative, the submission goes to five markets, and underwriters come back with questions about a loss two years ago or a new location. At renewal the whole loop runs again, with a marketing summary that explains to the client why one carrier won.
That back-and-forth with underwriters is the closest thing in an agency to the underwriting files Mercor names as a finance and insurance example. Endless lists quoting and binding, renewals and carrier correspondence as in scope for agencies. micro1 names financial services and asks for workflows employees repeat.
The insured is the complication. Submissions carry a business's payroll, revenue, loss runs and sometimes financial statements, often shared under a confidentiality term. The parts least tied to any one insured come first: the agency's submission narrative templates, its market-selection guide by class of business, renewal timelines, marketing-summary formats and producer training. Raise every insured's file, and every carrier agreement, with the licensing company before export.
Worth
What a agency's data may be worth
Pre-set for a typical agency: 40 staff and 20 years of records. No buyer publishes pricing by industry, so industry does not move the band. Our estimate, not a buyer quote.
Buyers
Which buyers want this data
Each reason is the buyer's own published statement about the tools, data or industries it takes, matched to how commercial lines agencies and brokers work.
Featured partners
micro1
Names financial services and looks for workflows employees repeat; a renewal cycle runs the same steps on every account every year.9,10
- $100K to $2M+, micro1 says6
Watch out for: Says it removes personal details only "when relevant", so ask exactly how.11
Polyshares
Names financial services and buys email, Drive, CRM and spreadsheets, the tools a commercial team builds submissions in.12,13
- $100K to $2M+, Polyshares says7
- None, Polyshares says14
- An offer in 1 to 2 weeks, then paid in 30 to 60 days15
Watch out for: Exclusive by default, and every deal it lists is exclusive with no end date.16,17
Everyone else we reviewed
By score, with full reviews. We have no referral agreement with these companies, so we do not link out to them.
Buyer demand
How buyers' own tools rate commercial lines agencies and brokers
No buyer publishes a price list by industry. These are settings inside buyers' and brokers' own estimators and intake forms, read from their public pages on 2026-10-14. They show how each company sorts industries, not what any agency was paid. The category shown is the one a agency would most likely pick; that match is ours.
| Company | Its category | How it rates the industry |
|---|---|---|
| Troveo | Insurance or claims | Tier 1 of 4: "Buyers pay a premium for data from your industry." Price factor 1.3 in its estimator.24 |
| Polyshares | Insurance | Marked premium in its intake list25 |
| VMS | Insurance | Higher weight in its estimator (factor 1.30)26 |
Size rules buyers publish
Checked against 40 staff, the typical agency size this page's calculator is set to. Ask each buyer whether contractors and part-time staff count.
Polyshares
No headcount rule; the length and texture of the record matter more27
Mercor
None stated28
Troveo
No minimum stated; its estimator starts at 2029
Nyne
20+ US W-2 employees and 3+ years30
Handshake AI
20+ full-time employees and 3+ years31
micro1
Pewter
20+ staff and 3+ years34
Endless
Roughly 30+ employees35
Ventra
30+ US employees and 3+ years of records36
Supersoniq
50+ employees and 5+ years37
What buyers value
What in a agency's records buyers value
The column on the right is not legal advice: it lists what to raise with the buyer before anything is exported.
| Data | Where it lives | Why a buyer values it | Raise with the buyer |
|---|---|---|---|
| Submission narrative templates | Word, AMS attachments | How the agency presents a risk to an underwriter: operations, controls, loss explanations. | Completed narratives that name an insured and its losses. |
| Market-selection guide by class of business | Agency wiki or spreadsheet | Which carriers write which classes, appetite notes and the reasons a market declined. | Carrier commission and agreement terms inside the guide. |
| Underwriter question-and-answer threads | Outlook, AMS activities | The negotiation record: what an underwriter asked, how the agency answered, what changed in the quote. | Insured payroll, revenue and loss runs in each thread. |
| Renewal timeline and stewardship process | AMS workflows | The 120-day-out to bind sequence the account team follows on every account. | Nothing specific |
| Marketing summary and proposal formats | Proposal software, slide decks | How the agency explains options and recommends one, written for a business owner. | Delivered proposals with an insured's premiums and limits. |
| Certificate and insurance-requirements review SOP | AMS, certificate tool | How staff check a client's insurance requirements against coverage before issuing a certificate. | Nothing specific |
A week of records
A week of data at a agency
- Monday: three renewals hit the 120-day mark and the stewardship workflow opens a task list on each.
- Tuesday: a contractor submission goes to five markets from the narrative template; two decline by noon.
- Wednesday: an underwriter asks about a prior water loss; the account manager answers with the remediation steps.
- Thursday: the market-selection guide is updated after a carrier leaves the trucking class.
- Friday: a marketing summary recommends a carrier change and goes to the client for sign-off.
Process
How it works with each buyer
In each buyer's own published words. Where a buyer publishes nothing, we say so rather than guess.
micro1
- Internal docs, SOPs and playbooks, knowledge bases, project management workflows, internal comms, templates, CRM and workflow metadata, task histories38
- 30 to 200 employees33
- $100K-$2M+ per data package; over $1M for unique data6
- PII removed "when relevant"11
- The company keeps ownership of its data and reviews samples before release39
- Not published
Polyshares
Selling or closing
Selling or closing your agency? License its data first
Commercial books change hands when a principal retires or an agency joins a larger broker, and the submission templates and market guide are part of what the acquirer is paying for. Before a sale or perpetuation, ask each licensing company whether those method documents can be licensed on their own, with every insured file left to its review. Buyers have approached companies at the moment of a deal: Mercor went to Warmly after HubSpot acquired it.3
FAQ
Commercial lines brokers: questions, answered
Templates, the market-selection guide, renewal workflows, proposal formats and training. They describe how the agency works rather than a client's business. Completed submissions and loss runs are the part to raise with the buyer.38
No buyer prices insurance agencies on their own. Published ranges mostly run $100K to $2M, as the buyers' own claims: Cognor Labs states $100K-$2M, Polyshares $100K-$2M+ and monsterdata.ai $50K-$1M for a one-time sale. Years of submissions, underwriter threads and a maintained market guide are what move a package up those ranges.48,7,49
We do not answer legal questions. Ask the licensing company: their team reviews this with you before anything is signed.
We do not answer legal questions. Ask the licensing company: their team reviews this with you before anything is signed.
We do not answer legal questions. Ask the licensing company: their team reviews this with you before anything is signed.
Before you sign
Legal questions go to the licensing company
We do not answer legal questions. Ask the licensing company before you sign: their team reviews these with you.
Questions for this kind of business
- How are insured business financials and loss runs treated in your review?
- Do our carrier agreements or wholesaler agreements limit exports of underwriting correspondence?
- How are named individuals in commercial files (owners, drivers, employees) removed?
- How do CCPA, GDPR, UK GDPR and state privacy laws apply, and is de-identified data still personal information?
- Do customer, vendor or platform contracts, NDAs or API terms restrict this?
- Do professional rules apply (AICPA, IRC 7216, HIPAA, ABA Model Rule 1.17, insurance agency contracts, adviser rules, state boards)?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?