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AI Data Payout

Updated October 2026

Spirit Airlines data sale: the docket, date by date

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If you are following Spirit Airlines' internal-data sale, or planning a data sale of your own in a case, here is every dated step so far in In re Spirit Aviation Holdings, No. 25-11897 (SHL), before Judge Sean H. Lane in the Southern District of New York, from the first filing to the hearing that will decide it.1,2,3

Filing to procedures

2025-08-29 to 2026-06-22: the case and the rules for bidding

2025-08-29: Spirit files its second Chapter 11 case. 2026-05-02: the airline stops flying, which turns its operating records into something to be sold rather than used.1,4

2026-05-27: the debtors move for bidding procedures for the data (Dkt. 1117). 2026-06-22: the court enters the bidding procedures order (Dkt. 1213).5

Ombudsman and auction

July and August 2026: an ombudsman, an auction and a sale order

2026-07-17: the US Trustee appoints Lucy L. Thomson as consumer privacy ombudsman (Dkt. 1350). 2026-07-23: the court approves her appointment (Dkt. 1380).6

2026-08-14: a virtual auction of about two and a half hours, moderated by Davis Polk and PJT Partners. Google opens at $5.0M and wins at $10.0M; Mercor's $7.5M becomes the alternate bid. The ombudsman's report gives the date as 2026-08-13, a discrepancy the docket report notes.7,8

2026-08-17: the proposed sale order is filed (Dkt. 1469). As filed, it carries no privacy conditions, no re-identification ban and no reporting duty. A declaration about the auction (Dkt. 1470) says the way personal details are stripped out, and other privacy factors, may decide the outcome.9,10

July and August 2026: an ombudsman, an auction and a sale order
FactValue and source
Spirit data auction

Virtual auction of about two and a half hours on 2026-08-14, run by Davis Polk and PJT Partners. Google opened at $5.0M and won at $10.0M cash; Mercor is the alternate bidder at $7.5M

Google's winning bid is double its opening bid (10.0 / 5.0 = 2.0x). Mercor's alternate bid is 75% of Google's price (7.5 / 10.0).

Sources differ: The auction notice dates the auction 2026-08-14; the ombudsman's report says 2026-08-13.

[7] Chapter11Cases (Stretto) docket report on the Spirit data sale ·

Mercor's bids at the Spirit auction

Mercor bid $5.2M (Google's form, third-party de-identification) or $7.0M (its own tools), then offered $10.0M conditioned on in-house de-identification. Google's $10.0M was chosen; Mercor's $7.5M stands as the alternate

[8] Chapter11Cases (Stretto) docket report on the Spirit data sale ·

Proposed sale order

Proposed sale order filed 2026-08-17 (Dkt. 1469). As filed, it contained no privacy conditions, no ban on re-identification and no reporting duty to the court

[9] Chapter11Cases (Stretto) docket report on the Spirit data sale ·

Objections

August 18 to September 9: objections, a late bid and a narrower package

2026-08-18 to 2026-09-04: six objections or joinders arrive from AFA-CWA (Dkt. 1489), Springshot (Dkt. 1508), PAFCA (Dkt. 1521), International Aero Engines (Dkt. 1538), IAM and TWU Local 570 (Dkt. 1539) and ALPA (Dkt. 1558).11,12

2026-09-03: micro1 files a notice of intent at $12.5M cash with no financing contingency (Dkt. 1556). 2026-09-08: the ombudsman's first report lists five categories of conditions (Dkt. 1581). 2026-09-09: Google removes five datasets and holds its price (Dkt. 1594).13,14,15

August 18 to September 9: objections, a late bid and a narrower package
FactValue and source
Objections to the Spirit data sale

Six objections or joinders filed 2026-08-18 to 2026-09-04: AFA-CWA, Springshot, PAFCA, International Aero Engines, IAM and TWU Local 570, and ALPA

Flight attendants (AFA) asked to exclude their information or limit its use; PAFCA and IAM/TWU joined that position; International Aero Engines said its confidential information is not estate property; ALPA said safety-program data could identify pilots.

[11] Chapter11Cases (Stretto) docket report on the Spirit data sale ·

micro1's notice of intent

micro1 filed a notice of intent on 2026-09-03 (Dkt. 1556): $12.5M cash from cash on hand, no financing contingency, $2.5M (25%) above Google's successful bid and $5M above Mercor's alternate bid

[13] Chapter11Cases (Stretto) docket report on the Spirit data sale · company's own claim ·

Ombudsman's first report

Report of 2026-09-08 (Dkt. 1581) set five categories of conditions: verified de-identification with certification, transparency, protection of children and teens, no re-identification, and security in the AI training environment

The full list sits in an Attachment A that had not been filed when the docket report was written.

[14] Chapter11Cases (Stretto) docket report on the Spirit data sale ·

Datasets Google dropped

On 2026-09-09 (Dkt. 1594) Google agreed to remove the PNR and transaction, refunds, inflight purchases, timecard and WiFi sales datasets, with the price unchanged at $10.0M

[15] Chapter11Cases (Stretto) docket report on the Spirit data sale ·

Now

October 2026: a recommendation and a new hearing date

2026-10-05: the ombudsman recommends approving the sale to Google, with Tonic.ai certifying before each transfer that personal details were stripped out. October: 121 lawmakers led by Sen. Warren and Rep. Horsford write to the CEOs of Spirit and Google, and EPIC files an amicus brief.2,16

Next: the sale hearing on 2026-11-06, after earlier settings in September and on 2026-10-14. We will add the outcome here when it is reported.3

FAQ

Questions, answered with sources

  • 2026-11-06, according to Skift. It was moved from earlier dates, most recently 2026-10-14.3

  • 2026-08-14 per the auction notice, though the ombudsman's report says 2026-08-13. It lasted about two and a half hours.7

  • In re Spirit Aviation Holdings, No. 25-11897 (SHL), in the Bankruptcy Court for the Southern District of New York.1

  • On 2026-09-03, by a notice of intent filed as Dkt. 1556, about three weeks after the auction.13

  • Her first report is Dkt. 1581, filed 2026-09-08. Her recommendation to approve followed on 2026-10-05.14,2

  • Davis Polk and PJT Partners moderated it, according to the declaration filed after the auction.7

  • Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.

Before you sign

Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.

Questions for this kind of business

  • Is a consumer privacy ombudsman, court approval, or notice and a hearing needed?

Questions for any buyer

  • Is the license exclusive, and for how long?
  • Can you sublicense the data, and to whom?
  • Which AI labs will receive it, and will you tell us?
  • How long do you keep it, and how is it deleted?
  • What is your liability cap, and who indemnifies whom?
  • Will the contract ban re-identification of people in the data?
  • Who removes personal data, by what method, and do we approve it first?

How this page was made

Figures come from the published sources listed below, and what a buyer says about itself is its own claim. Anything marked as our estimate is ours, not a buyer quote. Drafted with AI help from our research, then checked against each source. Updated October 2026.

We feature companies that pay us a referral fee. Our scores and reviews don't change for it. See how we earn and how we rank. This site does not give legal, tax or financial advice.

Sources (16)

  1. 1.Chapter11Cases (Stretto) docket report on the Spirit data sale, published 13 Sep 2026. Accessed 14 Oct 2026.
  2. 2.The Next Web, published 9 Oct 2026. Accessed 14 Oct 2026.
  3. 3.Skift, published 12 Oct 2026. Accessed 14 Oct 2026.
  4. 4.The Next Web, published 9 Oct 2026. Accessed 14 Oct 2026.
  5. 5.Chapter11Cases (Stretto) docket report on the Spirit data sale, published 13 Sep 2026. Accessed 14 Oct 2026.
  6. 6.Chapter11Cases (Stretto) docket report on the Spirit data sale, published 13 Sep 2026. Accessed 14 Oct 2026.
  7. 7.Chapter11Cases (Stretto) docket report on the Spirit data sale, published 13 Sep 2026. Accessed 14 Oct 2026.
  8. 8.Chapter11Cases (Stretto) docket report on the Spirit data sale, published 13 Sep 2026. Accessed 14 Oct 2026.
  9. 9.Chapter11Cases (Stretto) docket report on the Spirit data sale, published 13 Sep 2026. Accessed 14 Oct 2026.
  10. 10.Chapter11Cases (Stretto) docket report on the Spirit data sale, published 13 Sep 2026. Accessed 14 Oct 2026.
  11. 11.Chapter11Cases (Stretto) docket report on the Spirit data sale, published 13 Sep 2026. Accessed 14 Oct 2026.
  12. 12.Chapter11Cases (Stretto) docket report on the Spirit data sale, published 13 Sep 2026. Accessed 14 Oct 2026.
  13. 13.Chapter11Cases (Stretto) docket report on the Spirit data sale, published 13 Sep 2026. Accessed 14 Oct 2026. Company's own claim.
  14. 14.Chapter11Cases (Stretto) docket report on the Spirit data sale, published 13 Sep 2026. Accessed 14 Oct 2026.
  15. 15.Chapter11Cases (Stretto) docket report on the Spirit data sale, published 13 Sep 2026. Accessed 14 Oct 2026.
  16. 16.Skift, published 12 Oct 2026. Accessed 14 Oct 2026.