Updated October 2026
Clova Data: trade-specific ads, a template website
Clova Data's ads, from 2026-10-14, speak to construction firms, law firms and MSPs by name, mentioning Procore, Buildertrend, Clio, Filevine and MyCase and promising "100% de-identified" data. Its website, on a domain registered on 2026-10-13, has none of that, and its legal pages are unfilled templates written for a different business.1,2,3,4
Its privacy policy and terms are unfilled templates for a real estate lead business.4
The ads' software names, their "100% de-identified" promise and their minimums are not on the site.3
Key facts
Clova Data in its own words and others'
| Fact | Value and source |
|---|---|
| Clova Data ads | Meta ads from 2026-10-14 naming Procore, Buildertrend, Clio, Filevine and MyCase; "100% de-identified" |
| Clova Data site claims | Estimate of "$100K - $2M+"; lists OpenAI, Anthropic, Google, Microsoft, Meta, Mistral and NVIDIA without stating any relationship; no fees |
| Clova Data domain | clovadata.com was registered on 2026-10-13 |
The ads
What the trade ads promise
The ads set floors by trade: construction firms with 20+ office staff and 4+ years, law firms with 30+ staff, and MSPs with 30+ employees. They name the practice and job software those firms run on, a sign the advertiser knows where their records sit.1
The site
What the site actually says
The site shows an estimate of $100K - $2M+, lists OpenAI, Anthropic, Google, Microsoft, Meta, Mistral and NVIDIA without stating any relationship with them, and says there are no fees because you are the one getting paid. The software names, the "100% de-identified" wording and the trade minimums from the ads do not appear.5,3
Its privacy policy and terms still carry placeholders such as "[YOUR LEGAL ENTITY]" and describe a lead generation service for real estate investors. No company, address, email or person is named anywhere.4
For law firms
Why the trade angle needs extra care
Law firm files in Clio, Filevine or MyCase hold client confidences, and contractors' Procore projects hold owners' and subcontractors' documents. Whoever handles that data must say who strips identifying details and how. Clova's site gives only a general promise that anything licensed goes out anonymized.1,5
Check first
How to check Clova Data, or any buyer
The same checks for every company we profile. We state facts; you decide.
- 1.Find the company behind the ad: a legal name, a registered address and named people.
- 2.Ask for a written offer and a sample agreement before you send any data.
- 3.Ask who removes personal data, by what method, and approve it before anything is exported.
- 4.Ask which AI labs will receive the data, and whether you will be told.
- 5.Ask how they are paid: by you, by the buyer, or from a share of your deal.
- 6.Get terms from at least one other buyer before you answer.
FAQ
Questions, answered with sources
Its site shows an estimate of $100K - $2M+. No deal or buyer is named.5
Its site lists them among companies building AI, without stating any relationship.5
Its site says no, because you are licensing your data and are the one getting paid.5
We do not answer legal questions. Ask the licensing company: their team reviews this with you before anything is signed.
Before you sign
Legal questions go to the licensing company
We do not answer legal questions. Ask the licensing company before you sign: their team reviews these with you.
Questions for this kind of business
- Who is the legal entity behind Clova Data, and which buyer receives the files?
- Could the data include privileged material or trade secrets?
- Do professional rules apply (AICPA, IRC 7216, HIPAA, ABA Model Rule 1.17, insurance agency contracts, adviser rules, state boards)?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?