Updated October 2026
Bought a company? Licensing the data you acquired
You bought a company, and with it came years of Slack, email, tickets and code you may never open again. AI companies now pay to license a copy of records like these, and they watch deal announcements: eight days after Warmly agreed to be acquired by HubSpot in late June 2026, Mercor emailed Warmly's CEO offering to buy or license its code and task records, according to The Information. Whether Warmly accepted has not been reported.1
Who asks
Data buyers already name acquirers as sellers
License My Data names "acquirers left holding legacy systems after a carve-out", and holding groups and portfolios, among the sellers it works with. Hilco lists proprietary enterprise data, codebases and AI training assets as an advisory line covering M&A and corporate carve-outs. SimpleClosure's investor page asks whether it can help with shutdowns that happen after acquisition.2,3,4
Mercor has also pursued shuttered startups' Slack and Jira archives, so a target that is being folded in and switched off looks much like a closed company to a buyer.5
What you hold
The archive that came with the deal
An acquired company usually arrives with years of Slack or Teams, a Google Workspace or Microsoft 365 tenant, a ticket system and a code repository. SimpleClosure says it found Slack in 95% of the workspaces it evaluated, Google Drive in 87% and GitHub in 82%. Mercor lists Slack, Teams, Gmail, Outlook, Confluence, Salesforce, GitHub, Drive and Notion among 100+ tools it buys from.6,7
Several buyers we work with take exactly this: messages, codebases, documents and task histories from tools such as Slack, GitHub, Jira and Google Drive. Some take firms in any status, closed included, and count staff at their peak. The quiz asks the target's size and status and introduces you to the buyers that fit.8,9
| Fact | Value and source |
|---|---|
| Mercor's approach to Warmly | Eight days after Warmly agreed to be acquired by HubSpot in late June 2026, Mercor emailed Warmly's CEO offering to buy or license its code and task records |
| Acquirers as data sellers | Names "acquirers left holding legacy systems after a carve-out", and holding groups and portfolios, among the sellers it works with |
| Hilco and AI training assets | Lists "Proprietary Enterprise Data, Codebases & AI Training Assets" as an advisory line, covering M&A, restructuring, bankruptcy, Article 9 sales and corporate carve-outs |
Before you reply
What to pin down when a data buyer writes
First, what your purchase agreement transferred, and whether the seller kept any rights. Second, what the target promised its own customers and suppliers. Third, whether the data is still needed for transition services. These are questions to talk through with the buyer you're working with, whose team reviews rights before anything is signed, and you are welcome to bring your own advisor; they are in the list below.
Then compare offers on terms, not just price. Some buyers leave ownership with the company and let you review samples before release, and some offer an outright buyout as well as a license. Most buyers charge sellers nothing. Speeds vary, but payment usually arrives around 3-6 weeks after signing, sometimes longer.10,11,12,13,14,15,16
FAQ
Questions, answered with sources
At least one has. Mercor emailed Warmly's CEO eight days after Warmly agreed to be acquired by HubSpot.1
Closed startups' archives typically sell for $10K-$100K through SimpleClosure, which has done 150+ such deals.17
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Before you sign
Questions to talk through with your buyer
Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.
Questions for this kind of business
- Do the target's customer agreements, supplier terms or privacy notices limit licensing its records?
- Does a transition services agreement or earnout tie up the archive for now?
- Who owns this data: the company, an estate, or someone else?
- Do customer, vendor or platform contracts, NDAs or API terms restrict this?
- How does a license affect a sale of the business: reps and warranties, change of control, earnouts, exclusivity?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?