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AI Data Payout

Updated October 2026

Selling an MSP: tickets and runbooks as a licensable record

Independent and sourced. We feature companies that pay us a referral fee. Our scores and reviews don't change for it. How we earn

Your MSP sells on its monthly contracts and the techs who service them. Behind those contracts sit years of tickets triaged, escalated and fixed, and the runbooks that told each tech what to try next, and AI companies now pay to license a copy of records like these. Buyers say support tickets are in especially high demand, and software and IT sit on their target lists.1,2

Match my companyWhat is it worth?

What they want

Your PSA history and your runbooks

ConnectWise or Autotask holds years of tickets with time entries, internal notes, client replies and fixes, and your documentation platform holds the procedures. Buyers name ticket systems such as ServiceNow, Zendesk and Jira alongside email, Teams and Confluence, and ask for SOPs, knowledge bases and task histories. A help desk is the repeated workflow buyers say they look for, run every day.3,4,5,6

The best tickets have the full arc: the client's first description, the tech's checks, the escalation, the fix and the runbook note so it does not happen again. Shops that enforce good ticket notes hold a far richer record than shops where tickets close with one word, and if you are tidying the PSA before a sale anyway, the same work helps a data offer.

Who fits

Is my MSP big enough?

Most buyers want 20 to 30 or more people, some count staff at your peak, and a few state no minimum and list software among their industries. A 12-tech shop is a conversation with only some of them, which is why the quiz asks your size first and introduces you to the buyers that take an MSP like yours.7,8,1,9,10

No MSP deal has been published. Published ranges mostly run $100K to $2M, as the buyers' own claims.11,12,13,14

Is my MSP big enough?
FactValue and source
Ventra ads

Meta ads from 2026-10-11: "It's a license, not a sale", "You keep your company"; US companies with 30+ employees and 3+ years of records

Ads say call recordings, CAD files, support tickets and email are in especially high demand, and link to go.joinventra.com.

[1] Meta Ad Library, Ventra page · company's own claim ·

What Grepped buys

Messages, codebases, documents, business records and task histories, from Slack, Teams, Gmail, Outlook, GitHub, Jira, Google Drive, SharePoint, Notion, Salesforce, HubSpot, QuickBooks, Xero, Zendesk, Asana and ServiceNow

It reviews, packages and resells the data; it also takes what it calls expertise traces.

[3] Grepped website · company's own claim ·

Pewter (broker)

Lists freight and logistics, agencies and consulting, trades, accounting, engineering, manufacturing, software and law firms; 20+ staff and 3+ years; paid by the licensing firm at close

Its privacy policy names Buzzlead.io LLC, a Florida company, as the operator; it names no people.

[2] Pewter website · company's own claim ·

What stays out

Client credentials and environment details

Tickets are full of client details: hostnames, IP ranges, user names and the odd password pasted where it should not be. That is held on behalf of clients, which buyers say can be left out, and they commonly strip names, contact details, account numbers and credentials. Run your own sweep for secrets in tickets and docs before any sample leaves; it is good hygiene for the sale of the business too.15,16

In a sale, the acquiring MSP or platform usually moves clients into its own PSA and retires yours, so the archive has a clear end date. Most buyers start with a short intake form and make offers within a few days to two weeks, so there is time to ask before the switch-off.17,11

FAQ

Questions, answered with sources

  • Yes. Buyers say support tickets are in high demand, and several take them straight from ServiceNow, Zendesk and similar systems.1,18,3

  • Most buyers want 20 to 30 or more people, and a few state no minimum. Count your techs, dispatch, billing and account managers together.7,8,1,9,10

  • Published ranges mostly run $100K to $2M, as the buyers' own claims. No MSP deal is published.12,13,11,14

  • They should not. Buyers say they remove credentials and leave out client-held data, but sweep tickets for secrets yourself before sampling.16,15

  • Not with the ones we work with. Your staff sign in to the systems you approve, or the buyer gets read-only access, so no admin passwords change hands.19,20

  • Usually not. Most buyers charge nothing, and brokers and marketplaces can take 8-30%, so ask who pays any fee before you sign.21,22,23,24,25

  • Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.

Before you sign

Questions to talk through with your buyer

Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.

Questions for this kind of business

  • How will client environment details and any credentials be found and removed before transfer?
  • Do customer, vendor or platform contracts, NDAs or API terms restrict this?

Questions for any buyer

  • Is the license exclusive, and for how long?
  • Can you sublicense the data, and to whom?
  • Which AI labs will receive it, and will you tell us?
  • How long do you keep it, and how is it deleted?
  • What is your liability cap, and who indemnifies whom?
  • Will the contract ban re-identification of people in the data?
  • Who removes personal data, by what method, and do we approve it first?

How this page was made

Figures come from the published sources listed below, and what a buyer says about itself is its own claim. Anything marked as our estimate is ours, not a buyer quote. Drafted with AI help from our research, then checked against each source. Updated October 2026.

We feature companies that pay us a referral fee. Our scores and reviews don't change for it. See how we earn and how we rank. This site does not give legal, tax or financial advice.

Sources (25)

  1. 1.Meta Ad Library, Ventra page. Accessed 14 Oct 2026. Company's own claim.
  2. 2.Pewter website. Accessed 14 Oct 2026. Company's own claim.
  3. 3.Grepped website. Accessed 14 Oct 2026. Company's own claim.
  4. 4.Mode company data site. Accessed 14 Oct 2026. Company's own claim.
  5. 5.micro1 Enterprise Data Partnership page. Accessed 14 Oct 2026. Company's own claim.
  6. 6.micro1 Enterprise Data Partnership page. Accessed 14 Oct 2026. Company's own claim.
  7. 7.Mode company data site. Accessed 14 Oct 2026. Company's own claim.
  8. 8.Pewter website. Accessed 14 Oct 2026. Company's own claim.
  9. 9.micro1 company referral page. Accessed 14 Oct 2026. Company's own claim.
  10. 10.Grepped business page. Accessed 14 Oct 2026. Company's own claim.
  11. 11.Ventra company data page. Accessed 14 Oct 2026. Company's own claim.
  12. 12.micro1 company referral page. Accessed 14 Oct 2026. Company's own claim.
  13. 13.Polyshares website. Accessed 14 Oct 2026. Company's own claim.
  14. 14.Mode company data site. Accessed 14 Oct 2026. Company's own claim.
  15. 15.Polyshares website. Accessed 14 Oct 2026. Company's own claim.
  16. 16.Pewter website. Accessed 14 Oct 2026. Company's own claim.
  17. 17.Grepped business page. Accessed 14 Oct 2026. Company's own claim.
  18. 18.Polyshares website. Accessed 14 Oct 2026. Company's own claim.
  19. 19.Mode company data site. Accessed 14 Oct 2026. Company's own claim.
  20. 20.Grepped security page. Accessed 14 Oct 2026. Company's own claim.
  21. 21.Mode company data site. Accessed 14 Oct 2026. Company's own claim.
  22. 22.Polyshares website. Accessed 14 Oct 2026. Company's own claim.
  23. 23.Pewter website. Accessed 14 Oct 2026. Company's own claim.
  24. 24.FileYield data buyers page. Accessed 14 Oct 2026. Company's own claim.
  25. 25.Jottings how we get paid page. Accessed 14 Oct 2026. Company's own claim.