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AI Data Payout

Updated October 2026

MSPs and IT shops: ticket history and runbooks

Independent and sourced. We feature companies that pay us a referral fee. Our scores and reviews don't change for it. How we earn

Your MSP has years of tickets, runbooks, onboarding checklists and escalation notes, each one a problem, a diagnosis and a fix written by people who document for a living. AI companies now pay to license copies of records like these, and support tickets are among the records in highest demand. The catch is that much of your queue is about your clients' systems, so a deal usually starts with what is yours.1,2

Match my companyWhat is it worth?

What buyers want

What would a buyer want from my MSP?

Tickets and incident records, change requests, runbooks, onboarding checklists and escalation notes. Buyers take tickets and connect to tools such as Zendesk, Jira and ServiceNow, and micro1 lists technology among the industries it takes.3,4,5,6

A ticket tied to the change that fixed it shows a whole piece of work from start to finish, and a PSA that links tickets, changes and time entries already holds that history, and brokers list the same records as in scope for MSPs.7

Your clients

My clients' details are all through my tickets

Tickets name client users, server names, IP ranges and sometimes passwords. Some buyers will not take data held on behalf of clients, and the rest remove names, account numbers and credentials before anything goes out. For an MSP, that can take a large share of the archive off the table.2,7,8

A cleaner first offer is your own knowledge: the internal knowledge base, runbooks written for your techs and onboarding checklists, with client-specific tickets held back until the buyer has answered the questions below. Your managed services agreements weigh more here than in most trades, so talk those questions through with the buyer, and bring your own advisor if you like.

Do you qualify

Is my MSP big enough?

Most buyers want 20 to 30 or more employees, and a few state no minimum, which matters if you run a 12-person shop. Some count US office staff only, so remote techs abroad may not count.9,10,11,12,13,14

What it could pay

What could an MSP's records pay?

No buyer publishes an MSP price. Published ranges for operating companies mostly run $100K to $2M, as the buyers' own claims. The final figure depends on your team size, years, and the sources, volume and quality you agree to share.15,16,17,18

Next step

How much work is it for my team?

Your techs already know how to export from the PSA, so the work is light. It is mostly an export, about 1-3 hours by the buyers' own count, or read-only access to the sources you approve with no ongoing work. Take the quiz with your headcount and tools, and we will introduce you to the buyers we work with that take IT companies.19,20,21

FAQ

Questions, answered with sources

  • Yes, you license a copy rather than sell it, and support tickets are in high demand. Client environment details and credentials are usually left out.1,3,7

  • Tickets and incident records, change requests, runbooks, onboarding checklists and escalation notes. Most buyers can read from Jira, Zendesk or ServiceNow.7,4

  • Most buyers want 20 to 30 or more employees, and a few state no minimum. The quiz checks your headcount against the buyers we work with.9,10,11,12,13,14

  • Buyers either leave client-held data out or strip credentials and account numbers first. Your internal runbooks are the easier place to start.2,7,8

  • No buyer publishes an MSP price. Published ranges for operating companies mostly run $100K to $2M, as the buyers' own claims.15,16,17

  • Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.

Before you sign

Questions to talk through with your buyer

Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.

Questions for this kind of business

  • Which of our client agreements address data about their systems that we hold?
  • Do customer, vendor or platform contracts, NDAs or API terms restrict this?
  • Could the data include privileged material or trade secrets?

Questions for any buyer

  • Is the license exclusive, and for how long?
  • Can you sublicense the data, and to whom?
  • Which AI labs will receive it, and will you tell us?
  • How long do you keep it, and how is it deleted?
  • What is your liability cap, and who indemnifies whom?
  • Will the contract ban re-identification of people in the data?
  • Who removes personal data, by what method, and do we approve it first?

How this page was made

Figures come from the published sources listed below, and what a buyer says about itself is its own claim. Anything marked as our estimate is ours, not a buyer quote. Drafted with AI help from our research, then checked against each source. Updated October 2026.

We feature companies that pay us a referral fee. Our scores and reviews don't change for it. See how we earn and how we rank. This site does not give legal, tax or financial advice.

Sources (21)

  1. 1.Meta Ad Library, Ventra, published 11 Oct 2026. Accessed 14 Oct 2026. Company's own claim.
  2. 2.Polyshares website. Accessed 14 Oct 2026. Company's own claim.
  3. 3.Polyshares website. Accessed 14 Oct 2026. Company's own claim.
  4. 4.Grepped website. Accessed 14 Oct 2026. Company's own claim.
  5. 5.Mode company data site. Accessed 14 Oct 2026. Company's own claim.
  6. 6.micro1 Enterprise Data Partnership page. Accessed 14 Oct 2026. Company's own claim.
  7. 7.Endless. Accessed 14 Oct 2026. Company's own claim.
  8. 8.Pewter website. Accessed 14 Oct 2026. Company's own claim.
  9. 9.Pewter website. Accessed 14 Oct 2026. Company's own claim.
  10. 10.Mode company data site. Accessed 14 Oct 2026. Company's own claim.
  11. 11.micro1 company referral page. Accessed 14 Oct 2026. Company's own claim.
  12. 12.Meta Ad Library, Ventra, published 11 Oct 2026. Accessed 14 Oct 2026. Company's own claim.
  13. 13.Meta Ad Library, Clova Data, published 14 Oct 2026. Accessed 14 Oct 2026. Company's own claim.
  14. 14.Grepped business page. Accessed 14 Oct 2026. Company's own claim.
  15. 15.micro1 company referral page. Accessed 14 Oct 2026. Company's own claim.
  16. 16.Polyshares website. Accessed 14 Oct 2026. Company's own claim.
  17. 17.Mode company data site. Accessed 14 Oct 2026. Company's own claim.
  18. 18.Grepped business page. Accessed 14 Oct 2026. Company's own claim.
  19. 19.Mode company data site. Accessed 14 Oct 2026. Company's own claim.
  20. 20.Grepped business page. Accessed 14 Oct 2026. Company's own claim.
  21. 21.Grepped security page. Accessed 14 Oct 2026. Company's own claim.