Updated October 2026
License your IT services firm's data to AI buyers
Endless, a broker, lists tickets, incident records, change requests, runbooks and escalation notes as in scope for IT services firms and MSPs, with client environment details and credentials excluded.1
IT services is troubleshooting written down. A user cannot print, a server's disk fills overnight, a firewall change breaks the VPN, a migration slips a weekend. Each one becomes a ticket with notes from the first tech, an escalation to someone senior, a fix, and sometimes a runbook update so it never takes that long again. Project teams add statements of work, change requests and cutover plans. A firm that has run a PSA for ten years holds hundreds of thousands of these.
That is the training material for AI agents that do IT work, and the people who write it score 100 out of 100 on O*NET's email scale. Endless lists tickets, incident records, change requests, runbooks, onboarding checklists and escalation notes for MSPs. micro1 names technology companies first. Broker ads seen on 2026-10-14 asked MSPs with 30+ employees what their PSA data is worth.
This hub is for owners of managed service providers, IT consulting firms, systems integrators and cybersecurity firms with ten or more staff. It covers which records buyers ask for, why client environment details and credentials stay out, which buyers fit, and what to raise before licensing. Sub-pages cover MSPs, IT consulting and integration, and cybersecurity firms separately.
Worth
What a IT firm's data may be worth
Set for a typical IT firm, 40 staff and 10 years of records. Move the sliders to match yours. Our estimate, not an offer.
Buyers
Which buyers want this data
Buyers whose own published rules fit IT consulting firms and managed service providers. We can introduce you to the ones we work with.
Featured partners
micro1
Lists "Technology companies" first and asks for SOPs, playbooks, knowledge bases and task histories; an MSP's runbooks and ticket history are exactly that.11,2
- $100K to $2M+, micro1 says8
Watch out for: Says it removes personal details only "when relevant", so ask exactly how.12
Polyshares
Buys tickets, Slack and Drive, and names software among its industries, but excludes data held on behalf of clients.13,14,15
- $100K to $2M+, Polyshares says9
- None, Polyshares says16
- An offer in 1 to 2 weeks, then paid in 30 to 60 days17
Watch out for: Exclusive by default, and every deal it lists is exclusive with no end date.18,19
Everyone else we reviewed
By score, with full reviews. We have no referral agreement with these companies, so we do not link out to them.
Mercor
Connects to Teams, Outlook, Confluence and 100+ tools, where an IT firm's internal documentation and client correspondence sit.20
Watch out for: It confirmed a cyberattack in 2026, and class actions followed.24,25
Nyne AI
Buys Jira, Salesforce and HubSpot data and support tickets, which covers project tracking and the sales side of an IT firm.26,27
- $100K or more, Nyne says28
Watch out for: Pays only after the dataset is accepted, and publishes no timeline.29
Who wants this
Do buyers want IT consulting firms and managed service providers?
No buyer publishes prices by industry, but their own intake forms show which industries they rate higher.
- Troveo puts it services or msp in its third of four demand tiers: "Standard buyer demand for your industry."30
- Polyshares takes it services and managed services, without marking it premium.31
- VMS, a broker, gives it services or msp standard weight when it estimates value.32
Which buyers take a IT firm your size
Shown for 40 staff, a typical IT firm. Ask whether contractors and part-time staff count.
micro1
Polyshares
No headcount rule; the length and texture of the record matter more35
Mode
20+ full-time US office staff (accounting firms 10+, law firms 6+)36
Pewter
20+ staff and 3+ years; by industry, from 10+ (healthcare) to 50+ (manufacturing, finance)37,38,39
Grepped
No headcount minimum stated40
Ventra
30+ US employees and 3+ years of records41
Mercor
None stated42
Troveo
No minimum stated; its estimator starts at 2043
Nyne
20+ US W-2 employees and 3+ years44
Endless
Roughly 30+ employees45
Supersoniq
50+ employees and 5+ years46
What buyers value
What in a IT firm's records buyers value
What buyers look for in your records, and what to talk through with your buyer before anything leaves your systems.
| Data | Where it lives | Why a buyer values it | Raise with the buyer |
|---|---|---|---|
| Service tickets with time entries and notes | PSA (ConnectWise, Autotask, HaloPSA) | Symptom, triage, steps tried, escalation and fix, the core loop of IT support. | Client company names, user names and machine names. |
| Runbooks and documentation | IT Glue, Hudu, Confluence | How the firm does recurring work, written for the next tech. | Credentials, IP addresses and network diagrams stored beside the procedures. |
| Change requests and project plans | PSA projects, Jira, SharePoint | Planned changes with risk, rollback and approval, and what happened during the window. | Nothing specific |
| Incident reports and postmortems | Word, PSA, Teams | Outages diagnosed under pressure and explained to a client afterwards. | Client security details in incident write-ups. |
| Statements of work and quotes | Quoting tools, Word | How IT projects are scoped, priced and staffed, and how often the scope changed. | Nothing specific |
| Onboarding checklists and SOPs | PSA templates, wiki | New-client and new-user procedures: the method the firm wrote for itself, free of client detail when templated. | Nothing specific |
Narrower
Kinds of IT consulting firms and managed service providers
- Managed service providers (MSPs)1,218 US computer facilities management firms, the Census code most MSPs file under, had 10+ employees in 2022; 568 had 30+.
- IT consulting and systems integrators6,733 US computer systems design firms had 10+ employees in 2022, and 2,871 had 30+.
- Cybersecurity firmsEndless excludes client environment details and credentials for IT and security work, which in a security firm covers most client deliverables.
Process
How it works with each buyer
In each buyer's own words. Where a buyer publishes nothing, we say so.
micro1
- Internal docs, SOPs and playbooks, knowledge bases, project management workflows, internal comms, templates, CRM and workflow metadata, task histories2
- 30 to 200 employees34
- $100K-$2M+ per data package; over $1M for unique data8
- PII removed "when relevant"12
- The company keeps ownership of its data and reviews samples before release47
- Not published
Polyshares
Mercor
Selling or closing
Selling or closing your IT firm? License its data first
When an MSP or IT firm is sold, the buyer is usually paying for recurring revenue and client contracts. The ticket history and runbook library are a different set of records. Before a sale, ask each licensing company what the client contracts you are assigning say about service records, and whether templates and SOPs the firm wrote itself can be licensed before closing.1,2
FAQ
IT consulting and MSPs: questions, answered
Client environment details and credentials, according to Endless. That means passwords, IP schemes, network diagrams and anything that would help someone attack a client. Expect any buyer to ask how you will strip them from ticket notes.1
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Before you sign
Questions to talk through with your buyer
Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.
Questions for this kind of business
- Which client agreements treat service records and documentation as the client's?
- Who scrubs credentials, IP addresses and hostnames from tickets and runbooks, and how is it checked?
- Can we bar recipients from using the data in competing managed services?
- Who owns this data: the company, an estate, or someone else?
- Do customer, vendor or platform contracts, NDAs or API terms restrict this?
- Could the data include privileged material or trade secrets?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?