Updated October 2026
Selling MSP data for AI training: what it's worth and who buys it
1,218 US computer facilities management firms, the Census code most MSPs file under, had 10+ employees in 2022; 568 had 30+.1
An MSP's service desk sees the same problems across dozens of clients: password resets, printer queues, Microsoft 365 licensing, a laptop that will not join the domain, a backup job that failed at 2am. Tier 1 logs the symptom and tries the first fix, tier 2 digs in, and the NOC catches alerts before users notice. Each ticket records the time spent, the steps tried and the resolution. Meanwhile the vCIO writes quarterly business reviews and the project team runs migrations.
Because an MSP supports many environments with one set of procedures, its archive is both broad and consistent. The same runbook applied at forty clients, with the exceptions written down, is the kind of repeated, well defined workflow micro1 says it wants. Endless names tickets, incident records, runbooks and escalation notes for MSPs, and a broker has advertised directly to MSPs about their PSA data.
This page is for managed service providers and MSSPs with ten or more staff. It walks through a week in the PSA, explains why credentials and client environment details stay out, names the buyers that fit, and lists the questions to bring to them.
Worth
What a MSP's data may be worth
Set for a typical MSP, 35 staff and 10 years of records. Move the sliders to match yours. Our estimate, not an offer.
Buyers
Which buyers want this data
Buyers whose own published rules fit managed service providers. We can introduce you to the ones we work with.
Featured partners
micro1
Asks for well defined workflows that employees execute repeatedly, plus SOPs and knowledge bases; an MSP's runbooks applied across clients fit that.10,11
- $100K to $2M+, micro1 says7
Watch out for: Says it removes personal details only "when relevant", so ask exactly how.12
Polyshares
Buys tickets and accounting exports, but says data held on behalf of clients is excluded, which shapes what an MSP can offer.13,3
- $100K to $2M+, Polyshares says8
- None, Polyshares says14
- An offer in 1 to 2 weeks, then paid in 30 to 60 days15
Watch out for: Exclusive by default, and every deal it lists is exclusive with no end date.16,17
Everyone else we reviewed
By score, with full reviews. We have no referral agreement with these companies, so we do not link out to them.
Who wants this
Do buyers want managed service providers?
No buyer publishes prices by industry, but their own intake forms show which industries they rate higher.
- Troveo puts it services or msp in its third of four demand tiers: "Standard buyer demand for your industry."22
- Polyshares takes it services and managed services, without marking it premium.23
- VMS, a broker, gives it services or msp standard weight when it estimates value.24
Which buyers take a MSP your size
Shown for 35 staff, a typical MSP. Ask whether contractors and part-time staff count.
micro1
Polyshares
No headcount rule; the length and texture of the record matter more27
Mode
20+ full-time US office staff (accounting firms 10+, law firms 6+)28
Pewter
20+ staff and 3+ years; by industry, from 10+ (healthcare) to 50+ (manufacturing, finance)29,30,31
Grepped
No headcount minimum stated32
Ventra
30+ US employees and 3+ years of records33
Mercor
None stated34
Troveo
No minimum stated; its estimator starts at 2035
Nyne
20+ US W-2 employees and 3+ years19
Endless
Roughly 30+ employees36
Supersoniq
50+ employees and 5+ years37
What buyers value
What in a MSP's records buyers value
What buyers look for in your records, and what to talk through with your buyer before anything leaves your systems.
| Data | Where it lives | Why a buyer values it | Raise with the buyer |
|---|---|---|---|
| Tier 1 and tier 2 ticket notes | ConnectWise, Autotask, HaloPSA | Short, consistent troubleshooting records at volume, with time and resolution codes. | End-user names, device names and client company names. |
| Escalation chains | PSA ticket history, Teams | Where tier 1 got stuck, what tier 2 or the vendor found, and how long it took. | Nothing specific |
| Runbooks and standard operating procedures | IT Glue, Hudu | The method the MSP wrote down for onboarding, patching, offboarding and recovery. | Passwords and configuration secrets stored in the same platform. |
| Alert triage records | RMM and NOC tools | Which alerts were real, which were noise, and what was done. | Hostnames and IP addresses inside alert payloads. |
| Quarterly business reviews | PowerPoint, vCIO tools | Technical findings translated into budget recommendations for a business owner. | Each client's budget and risk details. |
A week of records
A week of data at a MSP
- Monday: 400 tickets after a Microsoft 365 change, most resolved at tier 1 from one updated runbook.
- Tuesday: a failed backup alert escalated, traced to a full disk and fixed before business hours.
- Wednesday: a new client onboarded from a 60-step checklist with eight exceptions noted.
- Thursday: a firewall change window, with the change request, rollback plan and outcome logged.
- Friday: two QBR decks written, each turning ticket trends into a hardware refresh recommendation.
Process
How it works with each buyer
In each buyer's own words. Where a buyer publishes nothing, we say so.
micro1
- Internal docs, SOPs and playbooks, knowledge bases, project management workflows, internal comms, templates, CRM and workflow metadata, task histories11
- 30 to 200 employees26
- $100K-$2M+ per data package; over $1M for unique data7
- PII removed "when relevant"12
- The company keeps ownership of its data and reviews samples before release38
- Not published
Polyshares
Selling or closing
Selling or closing your MSP? License its data first
When an MSP is bought by a larger provider, the buyer is paying for monthly recurring revenue and the client agreements. The runbooks, templates and anonymized ticket history are a different set of records, and the selling owner may want to raise them first. Ask each licensing company what your client agreements say about service records, and how a license would be treated in the sale.2,3
FAQ
Managed service providers (MSPs): questions, answered
The procedures, yes, if the buyer agrees; the secrets, never. Endless excludes client environment details and credentials, and documentation platforms store both side by side. Plan the separation before any export.2
Clova Data, a broker, ran Meta ads on 2026-10-14 asking what an MSP's data is worth, naming PSA tools and MSPs with 30+ employees. It is an intermediary, not an AI lab.4
Buyers do not publish a formula, but micro1 says it values well defined workflows that employees execute repeatedly. An MSP that enforced note templates and resolution codes can show that consistency on the first call.10
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Before you sign
Questions to talk through with your buyer
Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.
Questions for this kind of business
- How are credentials, hostnames, IP addresses and user names removed from tickets and alerts?
- Which client agreements give clients rights over service records?
- Can we prevent the data being used in a competing managed service?
- Who owns this data: the company, an estate, or someone else?
- Do customer, vendor or platform contracts, NDAs or API terms restrict this?
- Could the data include privileged material or trade secrets?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?