A non-asset brokerage owns no trucks. What it owns is a written record of judgment: the quote sent on a lane at 7am, the three carriers called before one took the load, the check calls logged when the truck went quiet in Ohio, and the claim thread that followed a damaged pallet. Repeated across thousands of loads a year, that record shows how experienced brokers price, choose and recover, step by step.
That is close to what AI buyers say they want. micro1 asks for well defined workflows that employees execute repeatedly. Troveo's logistics guide names shipment, dispatch and claims records and operations email. Mercor and Polyshares both list logistics among their industries.
This page is for owners and operators of brokerages, forwarders and non-asset 3PLs with ten or more staff. It sets out which parts of your email, TMS and shared drives buyers ask for, which buyers take a firm your size, what similar operating data has licensed for, and the questions to put to any buyer before you sign.
Worth
What a brokerage's data may be worth
Pre-set for a typical brokerage: 40 staff and 8 years of records. No buyer publishes pricing by industry, so industry does not move the band. Our estimate, not a buyer quote.
Buyers
Which buyers want this data
Each reason is the buyer's own published statement about the tools, data or industries it takes, matched to how freight brokerages and 3PLs work.
Featured partners
micro1
Names logistics and operations as a target industry, and asks for the repeated workflows a brokerage runs on every load.2,14
- $100K to $2M+, micro1 says12
Watch out for: Says it removes personal details only "when relevant", so ask exactly how.15
Polyshares
Names logistics, and buys email, call recordings, tickets and ERP exports, the systems where quotes and claims live.4,16
- $100K to $2M+, Polyshares says13
- None, Polyshares says17
- An offer in 1 to 2 weeks, then paid in 30 to 60 days18
Watch out for: Exclusive by default, and every deal it lists is exclusive with no end date.19,20
Everyone else we reviewed
By score, with full reviews. We have no referral agreement with these companies, so we do not link out to them.
Mercor
Names logistics and supply chain, and lists Outlook, Gmail, Teams and Slack among the tools it takes data from.3,21
Watch out for: It confirmed a cyberattack in 2026, and class actions followed.25,26
Nyne AI
Names dispatch and scheduling data, and takes US firms with 20+ W-2 staff and 3+ years in business.27,28
- $100K or more, Nyne says29
Watch out for: Pays only after the dataset is accepted, and publishes no timeline.30
Troveo
Publishes a logistics guide naming shipment, dispatch and claims records and operations email.31
- Six figures and up for a whole company, Troveo says32
- A share of the revenue; the percentage is not published33
Watch out for: You are paid from a revenue share, so ask what percentage you keep.33
Buyer demand
How buyers' own tools rate freight brokerages and 3PLs
No buyer publishes a price list by industry. These are settings inside buyers' and brokers' own estimators and intake forms, read from their public pages on 2026-10-14. They show how each company sorts industries, not what any brokerage was paid. The category shown is the one a brokerage would most likely pick; that match is ours.
| Company | Its category | How it rates the industry |
|---|---|---|
| Troveo | Logistics, field service or supply chain | Tier 2 of 4: "Your industry carries above-average buyer demand." Price factor 1.15 in its estimator.34 |
| Polyshares | Logistics and freight | Not marked premium (9 of its 45 industries are)35 |
| VMS | Freight, logistics or 3PL | Higher weight in its estimator (factor 1.30)36 |
Size rules buyers publish
Checked against 40 staff, the typical brokerage size this page's calculator is set to. Ask each buyer whether contractors and part-time staff count.
Polyshares
No headcount rule; the length and texture of the record matter more37
Mercor
None stated38
Troveo
No minimum stated; its estimator starts at 2039
Nyne
20+ US W-2 employees and 3+ years28
Handshake AI
20+ full-time employees and 3+ years40
micro1
Pewter
20+ staff and 3+ years42
Endless
Roughly 30+ employees43
Ventra
30+ US employees and 3+ years of records44
Supersoniq
50+ employees and 5+ years45
What buyers value
What in a brokerage's records buyers value
The column on the right is not legal advice: it lists what to raise with the buyer before anything is exported.
| Data | Where it lives | Why a buyer values it | Raise with the buyer |
|---|---|---|---|
| Load-by-load email threads | Outlook or Gmail | Quote, negotiation, carrier choice and delivery in one written chain, with the outcome at the end. | Shipper and carrier names, and the rates inside each thread. |
| Rate quotes and rate confirmations | TMS (McLeod, Turvo and similar) and email | Priced decisions on named lanes, which a model can compare against what the load actually cost. | Rate-confidentiality terms in shipper agreements. |
| Check-call and tracking notes | TMS notes and load comments | Time-stamped exception spotting: what a broker noticed, when, and what they did next. | Driver names and phone numbers in the notes. |
| Claims and exception files | Claims log, email, shared drive | Multi-step problem solving with a documented resolution, the hardest workflow to teach. | Claim amounts tied to named shippers and receivers. |
| Carrier setup and vetting records | TMS carrier profiles, onboarding packets | The criteria a brokerage applies before trusting a carrier with freight. | Owner-operator personal details and insurance documents. |
| Dispatch SOPs and training playbooks | Google Drive, SharePoint or a wiki | The written rules behind the work. SOPs and playbooks are the first items on micro1's list. | Nothing specific |
A week of records
A week of data at a brokerage
- Monday: a morning of inbound quote requests by email, each answered with a lane rate and a validity window.
- Tuesday: carrier sourcing on the loads that won, with call notes on who passed and why.
- Wednesday: rate confirmations sent, signed and filed against each load in the TMS.
- Thursday: check calls every few hours, and an exception thread when a reefer runs warm.
- Friday: proof-of-delivery chasing, invoicing, and the week's claims opened or closed.
Process
How it works with each buyer
In each buyer's own published words. Where a buyer publishes nothing, we say so rather than guess.
micro1
- Internal docs, SOPs and playbooks, knowledge bases, project management workflows, internal comms, templates, CRM and workflow metadata, task histories46
- 30 to 200 employees41
- $100K-$2M+ per data package; over $1M for unique data12
- PII removed "when relevant"15
- The company keeps ownership of its data and reviews samples before release47
- Not published
Polyshares
Mercor
Nyne AI
Selling or closing
Selling or closing your brokerage? License its data first
Brokerages change hands, and an archive can be sold on its own: Spirit Airlines' internal records, including about 500M Teams messages, drew separate bids from Google, Mercor and micro1. If you are selling or winding down, ask each licensing company whether a license can close before the sale, and what happens to the data afterwards.5,6,7
FAQ
Freight brokerage and 3PL: questions, answered
No buyer publishes a logistics price list. micro1 states $100K-$2M+ per data package for operating companies, and Polyshares states a typical $100K-$2M+. Years of history, the number of systems and records that link a quote to its claim push a brokerage up that range. The calculator above gives our estimate.12,13
You can ask. SOPs, playbooks and knowledge bases lead micro1's list of what it wants, and a package of internal documents keeps shipper threads out. Expect a smaller package to be priced as one: say what you are willing to include on the first call.46
We do not answer legal questions. Ask the licensing company: their team reviews this with you before anything is signed.
We do not answer legal questions. Ask the licensing company: their team reviews this with you before anything is signed.
Before you sign
Legal questions go to the licensing company
We do not answer legal questions. Ask the licensing company before you sign: their team reviews these with you.
Questions for this kind of business
- Do rate-confidentiality clauses in our shipper agreements cover this data?
- How will carrier, driver and receiver details be removed, and who checks it?
- Will shipper names reach the AI lab that trains on the data?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?