Updated November 2026
Sell your company's CRM data to AI companies, minus the contact list
A CRM your team has used for years is a record of decisions with the outcome attached: what was offered, what changed at each stage, what the customer pushed back on, and why the deal was won or lost. In our view that deal history, meaning the call notes, the emails logged to each opportunity, the stage changes and the lost-deal reasons, is what AI companies pay for, because it shows how a sales team reasons its way to a result. Your contact list is the part they strip out.
micro1, which The Next Web reported has committed $1B over 12 months to buying company data, names sales and CRM among the six areas on its data partnerships page. Mode, Grepped and Nyne list Salesforce and HubSpot by name, Polyshares lists CRM among the records it buys, and Pewter says CRM, client and deal files are among the strongest records at the wealth managers, lenders and advisory firms it looks for.
On a call with us in October 2026, Ventra said its team maps which tools hold a company's data in about 1 hour 20 minutes on average, then shops it to over a dozen AI labs and lab partners. If you run Pipedrive, Zoho or another CRM, ask each buyer whether it reads that system, and take the quiz to see which buyers take a company your size.
Buyers
Who buys CRM data
Each reason is the buyer's own published statement naming CRM or the kind of data it holds.
Featured partners
micro1
Has committed $1B to buying company data, names sales and CRM among the six areas it buys, and asks for CRM and workflow metadata from companies with 30+ staff.14,15,16,17
- $100K to $2M+, micro1 says18
Watch out for: Says it removes personal details only "when relevant", so ask exactly how.19
Polyshares
Lists CRM among the records it buys, and a specialist outside partner removes names, emails, phone numbers and addresses before Polyshares or any buyer sees a record.20,1
- $100K to $2M+, Polyshares says21
- None, Polyshares says22
- An offer in 1 to 2 weeks, then paid in 30 to 60 days23
Watch out for: Exclusive by default, and every deal it lists is exclusive with no end date.24,25
Mode
Names Salesforce and HubSpot among its CRM and billing sources, agrees systems and date ranges before export, and removes or transforms names and contact details in a secure workspace.2,7
Watch out for: The program launched in October 2026 and has no deal record yet.32
Grepped
Reads Salesforce and HubSpot with read-only access to the sources you approve, and lets you leave out any system, folder or record type you choose.3,8
Watch out for: Its own site code calls its estimator "deliberately optimistic", so treat any estimate as an indication.33,34
Pewter
Says CRM, client and deal files are among the strongest records at US wealth managers, lenders and advisory firms, and removes names, contact details and account numbers as part of the deal.35,36
Watch out for: Its site was registered in October 2026 and it does not name its licensing partner.39,40
Everyone else we reviewed
By score, with full reviews. We have no referral agreement with these companies, so we do not link out to them.
What buyers value
What in CRM buyers value
The column on the right lists what to talk through with your buyer before anything is exported.
| Data | Why a buyer values it | Raise with the buyer |
|---|---|---|
| Opportunities with stage history | Every deal from first meeting to closed, with the date each stage changed, which is the pattern a model learns from. | Nothing specific |
| Call and meeting notes on deals | What the rep heard and decided at each step, written in their own words at the time. | Customer names, and anything personal a rep wrote down. |
| Email threads logged to deals | The back-and-forth that moved a deal forward, tied to the record it moved. | Email addresses, signatures and attachments from customers. |
| Quotes, discounts and approvals | What was offered, who signed off on the discount and what it took to close. | Pricing agreed with specific customers. |
| Lost-deal reasons | Why deals died, recorded when it happened. In our view the reasoning hardest to find anywhere else. | Nothing specific |
| Support cases linked to accounts | Problems after the sale and how they were fixed, tied back to the deal that created the customer. | Contact details inside case threads. |
| Contact and company records | In our view the least useful part for AI training, and the part buyers strip first. | Whether contacts are left out of the export or replaced with placeholders. |
Why do AI buyers want deal history, not contacts?
AI buyers want deal history because it holds reasoning tied to a result, and in our view a list of names and phone numbers teaches a model nothing about how to sell. Polyshares says the value is not in volume but in reasoning captured while the work happened, and Centific describes wanting records of how staff decide and handle exceptions, naming sales and deal workflows.5,6
That is also why customers' personal details are the main thing to strip. Polyshares' outside partner removes names, emails, phone numbers, account numbers and addresses before anyone sees a record, Mode removes or transforms names and contact details, and Grepped removes names, emails and phone numbers and deletes the originals after processing.1,7,8
What makes CRM data worth more?
CRM data is worth more, in our view, when the deals are complete: years of opportunities closed both ways, lost reasons filled in, notes written at the time, and email and support cases tied to the same account. A CRM where reps only moved the stage and never wrote a note holds much less.
Variety helps as much as volume. Surge AI's Nick Heiner told MIT Technology Review he looks for archives that cover disagreements and tricky judgment calls, which in a CRM means the deals that stalled, got discounted or came back. Polyshares' broker terms also list CRM among the five core systems it looks for, with email, file storage, internal chat and accounting, so a CRM licensed alongside the inbox around it is the fuller offer.9,10
What does a license for CRM data cover?
A license for CRM data covers what the written agreement says: which objects, which years, and what the buyer may do with the copy. Mode sets the systems and date ranges before export, Grepped lets you leave out any system, folder or record type, and Polyshares describes defined systems for a defined term, exclusive by default.7,8,11
Ask who ends up with a copy. Mode says it resells the filtered copy for AI research and training, and Pewter says data goes to authorized AI developers as your agreement defines them. Questions about your customer agreements and privacy law belong with your lawyer.12,13
Process
How it works with each buyer
In each buyer's own words. Where a buyer publishes nothing, we say so.
micro1
- Internal docs, SOPs and playbooks, knowledge bases, project management workflows, internal comms, templates, CRM and workflow metadata, task histories16
- 30 to 200 employees41
- $100K-$2M+ per deal; a top tier of $2M+ for highly unique data18
- PII removed "when relevant"19
- The company keeps ownership of its data and reviews samples before release42
- Not published
Polyshares
FAQ
CRM data: questions, answered
No buyer publishes a price for CRM data alone, and Polyshares' broker terms look for CRM alongside email, file storage, internal chat and accounting. micro1, Polyshares and Ventra each put a whole company's data at $100K to $2M or more, and Polyshares lists a $110,000 deal for a global marketing agency, each as that firm's own figure.18,21,47,48,10
Not to the AI labs, because buyers strip contact details before a lab sees anything, though they usually pass through the buyer or its scrubbing partner first. Polyshares has an outside partner remove names, emails and phone numbers before Polyshares itself sees a record, and Grepped lets you leave out any record type, so you can ask for contacts to stay out of the export.1,8,7
In our view, buyers want the deal history most: opportunities with their stage changes, call notes, emails logged to deals and the reasons deals were lost. micro1 asks for CRM and workflow metadata, and Centific says it wants records of how staff decide and handle exceptions in sales and deal workflows.16,6
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Every business is different, so this one is best talked through with the buyer you're working with. Their team goes over it with you before anything is signed.
Before you sign
Questions to talk through with your buyer
Every business is different, so these are best talked through with the buyer you're working with. Their team goes over them with you before anything is signed.
Questions for this kind of business
- Which CRM objects and years will the license cover, and can contact records stay out of the export entirely?
- Who removes customer names, emails and phone numbers, and will you show us a scrubbed sample of our own deals first?
- Can specific accounts, such as clients under confidentiality terms, be excluded by name?
- Is the license exclusive, for how long, and which AI labs will receive the copy?
- How do CCPA, GDPR, UK GDPR and state privacy laws apply, and is de-identified data still personal information?
- Do customer, supplier or platform contracts, NDAs or API terms restrict this?
Questions for any buyer
- Is the license exclusive, and for how long?
- Can you sublicense the data, and to whom?
- Which AI labs will receive it, and will you tell us?
- How long do you keep it, and how is it deleted?
- What is your liability cap, and who indemnifies whom?
- Will the contract ban re-identification of people in the data?
- Who removes personal data, by what method, and do we approve it first?